Singapore pools is a state-owned sportsbook that offers its customers great odds and multiple betting markets. The site is available to citizens of Singapore, permanent residents of Singapore, and bettors with a valid Singapore Foreign Identification Number. The site also provides a mobile application that allows bettors to place bets on any game at any time.
The Company’s sports betting operations are conducted by its wholly owned subsidiary, Singapore Pools (Private) Limited, while the horse racing and totalisator operation are operated by the Totalisator Board, a statutory board under the Ministry of Finance. Singapore Pools is a legal bookmaker and totalisator for association football and motor racing betting, as well as a lottery operator.
The Government grants Singapore Pools the right to operate 4D, Toto and Big Sweep, while the Totalisator Board (a statutory board under the Ministry of Finance) holds the right to operate horse racing and totalisator betting. The totalisator and betting activities are separated as to ensure a distinct separation between gambling and sport, where the former is seen as an entertainment activity and the latter as a form of responsible gaming.
With an aim to be a “Company for Good,” Singapore Pools leveraged its IT capital and IT expertise to set up iShine Cloud in 2018. iShine Cloud is a charity that provides other charities with a comprehensive suite of affordable and integrated solutions, through the use of a secure, cloud-based IT platform.
In the age of digital transformation, the Singapore Pools Group has made it a priority to keep pace with changing consumer and industry trends. This is crucial in their efforts to stem leakages to illegal gambling operators while maintaining strict regulatory standards. To do so, the organisation has embarked on a multi-year digitalisation journey to build an agile and dynamic business that is both cost-efficient and consumer-centric.
A key initiative in the digitalisation journey is to ensure that their IT infrastructure remains robust and reliable during periods of peak demand. This is especially critical during COVID-19, when it was essential to unlock additional capacity and maintain high service availability.
To achieve this, the organisation implemented Oracle Cloud Observability and Management to help them manage IT issues quickly and efficiently. With the platform, Singapore Pools can now identify and resolve issues in minutes – compared to hours previously. It also helps to minimise outages and disruption, and improve data governance.
The company has been working towards a “digital future” by using Oracle Cloud for a range of IT functions. The implementation of the software has improved operational efficiency and helped to drive a more competitive pricing model for their services. In addition, the software has enabled them to offer a wider variety of products and services to their customers. This is a significant achievement for the company and they are looking forward to continuing their partnership with Oracle. The software has proven to be a valuable asset in their efforts to deliver superior customer experience and remain competitive in the global market.