In order to keep up with the rapid growth of online gaming and stem leakage to illegal gambling operators, Singapore Pools, a legal lottery operator in the country, implemented a new central system that would be capable of handling all betting transactions while ensuring strict regulatory standards. The company also needed to improve customer service and reduce the cost of delivering online betting services.
As part of its digitalisation journey, Singapore Pools selected Oracle Cloud Observability and Management platform to help it monitor performance, identify issues faster, and resolve them before they become bigger problems. The platform also allows Singapore Pools to optimise system resources in real-time and improve application performance. The platform helped to minimise outages and disruptions and facilitated agile business processes, which was especially important during the COVID-19 pandemic.
By implementing the new system, Singapore Pools was able to improve its customer service, reduce illegal betting activities, and implement a secure e-payment gateway. This enabled the company to increase revenue streams and provide its customers with a more efficient and personalized betting experience. In addition, the company was able to lower costs by automating and streamlining manual business processes and eliminating redundancies.
Moreover, the new platform enabled Singapore Pools to develop innovative products and services, such as a mobile app that allows its customers to place bets anywhere, anytime. The app also makes it easier for them to monitor their bets, win cash prizes, and access customer support services.
The company is also committed to its community, which has resulted in a unique corporate social responsibility programme. Its employees can earn a day’s pay for participating in the programme, which involves them closing the company’s outlets for half a day. This will not affect authorised retail outlets, Livewire venues, and online accounts, but will allow the company’s staff to volunteer for charity organisations in their neighbourhood.
The company has also used NeverBounce to improve email bounce rate and deliver better customer experience. With the help of this tool, the company has achieved a high-quality email list that has been validated and cleaned to ensure accurate delivery of messages. This is crucial for maintaining a strong relationship with customers. Furthermore, the company has been able to decrease its marketing costs with email marketing by using this tool. NeverBounce can be used by any organisation to improve email delivery and achieve greater ROI on their email campaigns. Its simple user interface and powerful features make it the perfect choice for email marketers. In addition, it is backed by 24/7 customer support, which means you can always reach out to the team for assistance. In addition to this, the tool comes with a free trial period, so you can try it out before buying it. The software has proven to be effective in reducing email bounce rates and increasing engagement and conversions for many brands across the world. This has led to higher brand trust and customer loyalty, which in turn leads to higher revenues for companies using it.